The Children’s Sleep Charity are pleased to have secured an exciting partnership with the well-loved Aardman character ‘Shaun the Sheep’. Vicki Dawson, CEO and Founder says, “We are delighted to have Shaun on board supporting our campaign. Sheep Dreams is a new concept and style guide for Shaun, created by Aardman, building on the natural association between Sheep and Sleep to create a wonderfully cosy and tactile world. The income stream that this will generate will help us to support more families who are in desperate need of our help”.
The public launch will be later this month at the UK’s first ever Sleep Show in London, from 12th-14th October 2018. Vicki has been advising the organisers and is speaking each day as part of the seminar programme. The charity will have a stand where it will showcase the Sheep Dreams partnership.